Day: September 22, 2017

What SEO Is and How It Can Benefit Your Business

What SEO Is and How It Can Benefit Your Business

What SEO Is and How It Can Benefit Your Business

Search engines including Bing, Google, Yahoo, etc. have primary search results that display search results in a ranking order. The search engine ranks the search results based on what it considers most relevant to the user. Search Engine Optimization (SEO) refers to all methods, techniques, strategies, and tactics employed to improve the ranking of websites in the search results of a search engine such as Google, Yahoo, Bing, and other search engines. The ultimate aim is to improve visibility and increase the amount of traffic to a website, SEO affects the prominence of a site, in a search engine’s unpaid results.

To break it further, when searching for something on the web, user types in certain keywords for a service or product. The search engine uses a set of algorithms to include a given website in the search results based on the keyword or phrase the user keys in. The search engine, therefore, provides search results that it sees will satisfy the searcher. The focus of SEO is to optimize a business website to be the best possible result for a given set of keyword or keyword phrase. Check this out to understand how SEO can shape your business.

SEO attracts Attention to your website

A significant number of people build websites depend on social media to build an audience. While this may work, it is not enough because people often use search engines to find what they need rather than wait to bump into what they need on … Read More